Fast Fashion News readers are interested in fashion and lifestyle and are an engaging audience, and there are opportunities for fashion advertising to this core marketing channel.
Fashion advertising opportunities on Fast Fashion News
We reluctantly use Google Adsense to help fund our overheads like server costs and writers. We really want to pay them what they deserve. But we’d prefer control over who advertises on our website, where we have ad space available on the sidebar of each page and article.
As such we would like to keep this in-house and advertising space is for hire to help with those running costs. If you want to be the clothing brand to utilise our traffic please get in touch by emailing info@fastfashionnews.co.uk and ask for a media pack.
Available Ad space is:
- Sidebar ad space – 300×300
- Homepage ad space – Various sizing available.
We can also help with PR projects. We have helped Clothing Brands launches. We have case studies of work undertaken on how we have achieved first-page ranking for new brands.
We can assign our UK degree-educated writers to compile an article for the Brand Spotlight section of our site.
Affiliate Marketing
We are currently trialling affiliate marketing on the site and this has given some useful statistics. Here are some key stats:
- 10K – Average monthly traffic from streetwear based searches
- 10% Click-through rate to external sites
- £76.40 – Average order value from those external visits.
User Demographics
Our fashion site visitors are commonly interested in streetwear and urban clothing. Google analytics gives us valuable user demographic and behaviour statistics. We have many unique daily visitors and they are split:
- Geography: UK (52%), USA (12%)
- Gender: Male (55%), Female (45%)
- Age: 25-34 (34%), 18-24 (32%), 35-44 (15%)
- 60% Mobile Visits
- Average time on site 3 minutes and 14 seconds.
- Interests: Fashion, Sport, Lifestyle
Fashion Advertising Benefits
The British Fashion Council estimate that the brand equity of the UK fashion industry is worth some £202 million per year. The UK Fashion Industry is estimated to have contributed £20.92 Billion to the UK GBP in 2009, and the youth fashion market is the big decider in what is hot, and what is not. And at Fashion Fashion News we are at the forefront of Youth Fashion with many page visitors getting their direction.
We offer advertising space via banners, so if you have an interest please contact us at info@fastfashionnews.co.uk
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