Why Sustainable Streetwear is the Future of Fashion

Imagine a world where your wardrobe not only makes a style statement but also saves the planet. Welcome to the revolution of sustainable streetwear.

Did you know that the fashion industry accounts for 10% of global carbon emissions, according to the United Nations Environment Programme?

In a fashion world dominated by fast trends and disposable garments, sustainable streetwear emerges as a beacon of hope. It’s not just about looking good; it’s about making choices that are good for the planet.

When I first started my journey towards sustainable fashion, I was amazed by how small changes, like choosing recycled fabrics or supporting ethical brands, made a significant difference.

Let’s look at how you can be a part of this green revolution too. After all, is there a more grass-roots movement than streetwear culture?

model wearing eco friendly fabrics
The future of fashion is the rise of sustainable and ethical manufacturing

The Importance of Sustainable Streetwear

The fashion industry is one of the largest polluters in the world. Fast fashion contributes to environmental degradation, excessive waste, and unethical labour practices. Sustainable streetwear fashion challenges this norm, offering an eco-friendly alternative that combines style with responsibility.

Eco-Friendly Fabrics to Look For

  • Organic Cotton: Grown without harmful pesticides, this material is softer on the skin and better for the environment.
  • Recycled Polyester: Made from plastic bottles, it reduces waste and the need for new petroleum-based fabrics. Brands like Adidas are turning ocean plastic into stylish, high-performance sportswear.
  • Hemp: Durable and requiring less water to grow, environmentally friendly hemp is a powerhouse of sustainable materials.
  • Tencel: Produced from sustainably sourced wood, Tencel is biodegradable and eco-friendly. Its production process uses significantly less water than conventional cotton.

Trailblazing Brands in Sustainable Fashion

  • Patagonia: A pioneer in using recycled materials and advocating for environmental causes. For instance, Patagonia’s Worn Wear program encourages customers to trade in used gear for store credit.
  • Pangaia: Known for its innovative use of materials like seaweed fibre and FLWRDWN™, a sustainable down alternative. Pangaia’s commitment to environmental impact is reflected in their comprehensive sustainability reports.
  • Adidas x Parley: A collaboration that uses ocean plastic waste to create high-performance sportswear. Their partnership has prevented millions of plastic bottles from entering the ocean.
male model wearing sustainable streetwear clothing
Sustainable fashion brands should be embraced by streetwear enthusiasts

Creative DIY and Upcycling Ideas

Embrace the DIY ethos of streetwear:

  • Upcycle Old Clothes: Transform old garments into new, unique pieces. For instance, you can turn a worn-out pair of jeans into a trendy denim bag. Here’s a simple guide: Cut the legs off at the desired length, sew the bottom shut, and add a strap made from the remaining fabric.
  • Thrifting: Find one-of-a-kind items while reducing waste. Visit local thrift stores or online platforms like ThredUp.
  • Clothing Swaps: Organize or join clothing swaps with friends or community groups to refresh your wardrobe sustainably without spending a dime. Websites like Swap Society can help you get started.

How to Advocate for Change and Build a Community

Beyond personal choices, advocating for systemic change is crucial:

  • Support Ethical Brands: Choose brands that prioritize sustainability and ethical labour practices. Look for certifications like Fair Trade and GOTS.
  • Demand Transparency: Encourage your fashion brand of choice to be transparent about their supply chains and environmental impact by supporting campaigns like Fashion Revolution’s #WhoMadeMyClothes. Demand eco-friendly practices and vote with your spending habits.
  • Raise Awareness: Use your platform to educate others about sustainable fashion. Share informative posts on social media, join eco-fashion forums, and participate in local sustainability events like Green Festivals.
  • Support sustainable brands: If you like the designs, shop the sustainable streetwear brands that insist on packaging that is recyclable, apparel using eco-friendly materials, and other forward thinking initiatives that limit their carbon footprint.


By making conscious choices with sustainable streetwear, you can look good, feel good, and do good. Let’s wear our values and inspire others to join this green revolution. Start today by choosing eco-friendly fabrics, supporting ethical brands, and spreading the word about sustainable practices.

Together, we can make an even bigger impact. Join the sustainable streetwear movement today! Follow us for more tips, share your eco-fashion journey with #EcoStreetwear, and let’s make a difference together.

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Chloé Safilo
Chloé Saffio is our resident Fast Fashion Expert for the UK Urban and Streetwear scene. Her eyes have been constantly glued to social media for the last 10 years giving her an unrivalled insight. In her spare time, she used to like shopping and lying in the sunshine and making the pilgrimage to Ibiza. Now, she is a tired and grumpy new mother and back from maternity leave as the full time FFN writer. Chloe lives in London where she completed her journalism degree at the University of Roehampton. She lives in a small flat Putney with her fiancée Christian, daughter Sofia, and their French Bulldog Coco. And she's on the look out for a nice house and garden at a bargain price,