Meet the Fast Fashion News team
At The Fast Fashion News, we’re a passionate group of writers driven by a shared love for streetwear and high-quality clothing brands. We’re always tuned in to the latest trends, from cutting-edge innovations to shifts in global culture. With a sharp eye for detail and a deep understanding of the fast fashion industry, we bring our readers fresh insights, expert reviews, and news that celebrates the world of fashion.
Our mission is simple: to bring authentic, engaging content that connects with fashion enthusiasts. Whether it’s shining a spotlight on emerging designers, analysing iconic collections, or exploring the cultural impact of fashion, we ensure that our stories resonate with our readers. We understand the importance of personal style, and we’re here to help you stay ahead of the curve.
Introducing The Fast Fashion News Team

ChloeSafilo
Chloé Saffio is the editor of Fast Fashion News, specialising in the UK urban and streetwear scene. With over a decade of experience closely following the trends, shifts, and developments in the fast fashion industry, Chloé offers unparalleled insights into the ever-evolving landscape of streetwear, from emerging designers to the latest collaborations and cultural influences.
A graduate in journalism from the University of Roehampton, Chloé's career began with a keen interest in the intersection of fashion and media. Her extensive knowledge of streetwear has been honed through years of dedication to tracking trends, attending fashion events, and engaging with key influencers in the industry.
Chloé now resides in London, where she lives with her fiancée Christian, their daughter Sofia, and their French Bulldog Coco. A former enthusiast of long shopping sprees and sunny beach days, Chloé returned to her writing role at Fast Fashion News after maternity leave, before taking leadership and editing. As a new mother, she brings a fresh perspective to the industry, blending personal experience with a deep-rooted passion for fashion.
At Fast Fashion News, Chloé provides expert commentary, reviews, and articles that explore the latest in streetwear and urban fashion. Her writing focuses on keeping readers informed about the newest trends, the stories behind the brands, and how social movements and cultural changes influence the world of fashion. Whether offering tips on styling or reviewing new collections, Chloé ensures her content is both insightful and relatable.
Chloé’s commitment to staying ahead of the curve makes her a trusted voice in the fast fashion space, and her expertise is invaluable to anyone looking to understand the nuances of the UK streetwear scene.
OliviaDoonan
Olivia Doonan specialises in the USA urban and streetwear scene. Based in Brooklyn, Olivia serves as our USA correspondent, providing exclusive coverage of the latest fashion trends, style innovations, and cultural movements from across the States. Whether it’s breaking news from New York Fashion Week or streetwear updates from cities like Los Angeles, Miami, and Chicago, Olivia ensures that Fast Fashion News stays ahead of the curve when it comes to American fashion. With a coveted BFA in Fashion Journalism from the Parsons School of Design, Olivia has a keen eye for both emerging trends and iconic brands to be deeply embedded in the heart of the US fashion world.
As a former plus-size model and passionate advocate for body positivity, Olivia uses her platform to champion inclusivity within the fashion industry, driving movements like #bodybeautiful. Her work goes beyond just covering trends, she actively promotes the message that fashion should be accessible and celebratory for everyone, regardless of size. She believes that everyone deserves to feel confident and stylish, and she strives to break down the barriers that have historically excluded plus-size individuals from the fashion conversation.
Oliva's expertise extends to the global influence of American streetwear, exploring the way cultural shifts, social movements, and new collaborations are reshaping the fashion landscape. She brings a fresh perspective to the world of urban fashion, offering insightful commentary and analysis on what’s hot, what’s next, and the impact it has on the global scene.
Olivia’s connection to the city of New York, one of the world’s fashion capitals, gives her a unique vantage point. From the bustling streets of Brooklyn to the high-energy runway shows of New York Fashion Week, Olivia is always in the know, with firsthand access to the latest collections, launches, and events. Her reports cover everything from streetwear icons like Supreme and Off-White to up-and-coming designers pushing the boundaries of modern fashion.
Known for her sharp wit and insightful reporting, Olivia’s writing resonates with readers interested in both the artistry and the business behind urban fashion. She captures the energy, diversity, and innovation of the American streetwear scene, delivering content that connects with fashion enthusiasts across the globe.

What Makes Us Stand Out
Our team isn’t just about reporting on fashion trends, we’re all about exploring the deeper stories behind the clothes. From streetwear to luxury brands, we aim to provide a well-rounded perspective on the fashion world. We keep our finger on the pulse, bringing you the latest in both established labels and exciting new voices in the fashion scene.
With every article, we strive to create content that is both informative and enjoyable, offering you not just the latest news, but meaningful insights into the ever-evolving world of fashion. Our focus is always on quality, whether it’s uncovering the latest streetwear collaborations or offering a deeper understanding of how fashion intersects with culture, we provide content that goes beyond the surface.
Stay Up to Date with Expert Insights
As fashion continues to evolve, so does the content we produce. Whether you're looking for the latest fashion reviews, want to learn more about the history of your favourite brands, or need advice on how to make the most of the latest trends, we’ve got you covered. Our team is constantly researching, attending fashion events, and connecting with industry professionals to ensure that we bring you the most accurate, timely, and useful information.
By following The Fast Fashion News, you’re not just getting the latest updates on new collections, but also gaining access to expert commentary that helps you understand why these trends matter.
Why Follow Us?
If you’re passionate about fashion, The Fast Fashion News offers the kind of content you can trust. Our in-depth articles, thought-provoking interviews, and exclusive insights ensure that you’re always in the know. Whether you're a seasoned fashion expert or someone just discovering the world of streetwear, we offer something for everyone.
We invite you to dive into our world, where fashion isn’t just something you wear, it’s something you experience, explore, and celebrate. Join us on this exciting journey as we continue to provide the latest updates and expert opinions that will keep you ahead of the fashion curve.