Pre london

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Year Started:2017

Website | Wholesale

Who owns Pre London Clothing?

Prè London Clothing is owned by Ashlee Walsh, from Birmingham but’s let not split hairs on with so many brands using “London” in their brand name. It would appear this was Ashlee’s first involvement in the Fashion Industry.

For someone like me who has an eye on the streetwear casual market, I usually have my finger on the pulse and hear rumours on who is involved in what brands behind the scenes. It’s common for a big company to be financing, pulling the strings or at least a strong sales agent.

I was expected to see or hear something, but on paper it does at least look like a bit of hard graft has paid off for Mr and Mrs Walsh. Which is why I’ve not written about them sooner as I like a bit of depth to my brand reviews.

Pre London Jeans

pre london
Max Hamilton models Prè London

Pre London are a good example of a clothing brand on the up that have done everything right and a little too good for the novice. They launched with skinny denim on the legs of FFN favourite Brad Skelly in April 2017, a good few months after their first shoot in November 2016. Tee’s and Vests came the month after on Sam Reece.

Thanks to a social influencer campaign straight out of the Scar Tissue Clothing playbook, they found their way into the bigger retailers like Footaslyum and DV8 – which takes work, connections, or an established sales agent.

Now using Max Hamilton as the main model, Pre London are still going strong and have added Hoddies, Joggers, Caps, Shorts and Jackets.

Are Pre London a good brand?

The reviews are pretty standard and no obvious alarm bells. The bad reviews are pretty standard for a clothing company as the occasional error, delivery issues or miss-pick does happen. Importantly there are no bad reviews on product quality, which is usually the big watch out.

I do find it interesting that they only claimed their trust pilot account in April 2020, and a short burst of 5 star reviews happened in May. This could have been a case of the clothing brand outreaching to customers of course.

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