MDV clothing: Manière De Voir

Started: 2014



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Who owns Maniere De Voir?

MDV Clothing’s backstory is all about Reece Wabara, a former England U20 and Manchester City Footballer. He got together with two friends who took the fashion world by storm. Sounds all very Couture Club meteoric rise that is too good to be true, which of course it is. A very simple investigation shows the “two friends” are Benjamin Francis and Lewis Morgan; the guys behind Gymshark the UK fitness clothing brand.

So it would not surprise me if the Fitness Brand contacted Reece for promotion purposes and everything fell into place. His sporting career gave him access to a lot of celebrity influencers like Anthony Joshua and Raheem Sterling, a perfect foil for a brand with all the operational know-how driving it. Indeed Lewis Morgan lists himself as co-founder on linkedin of both brands, and Reece Wabara’s Wikipedia page lists him as the owner of the Maniere De Voir Clothing brand.

Interestingly, MDV clothing went down the same path as Couture on stockists, meaning you can only buy Maniere de voir on their website. This is a tactic that does not rely on retailer promotion, and usually requires a high marketing budget.

Reece Wabara Instagram story
Reece Wabara Instagram story spat with Ross Worswick

The similarities between the two manchester brands of Maniere de Voir and the Couture Club go beyond the set-up though. This is not surprising to me, as the very public “beef” between the two frontmen to me always smelled more like a PR stunt to garner attention to both brands. Reece was all too quick to call out the Couture Club‘s rumoured financial backing being the reason for their success, which certainly got people talking.

And it was not just MDV clothing and Couture who were publically clashing, Ash White of Hera waded in too by publically offering Reece to box him for charity. The irony being the Hera London self-proclaimed brand success was always rumoured to have been funded by family money buying up every influencer to ensure they wore his signature t-shirt to get the name out there. One of which was, of course, Ross Worswick of Couture. 

MDV also were quick to call out Couture Club for copying one of their Iceland shoots in Wales. The irony being Scar Tissue had done the exact same location 2 years prior. 

Sensing this was a PR stunt I did look quite deep around where Maniere de Voir is based for a connection. But it does seem that both brands PR is run in-house. Also, Maniere de Voir returns go to a warehouse in Manchester, and Coutures to Oldham. So while both the Couture Club and Maniere de Voir Manchester based, operational they are not close.

Who is Maneire De Voir owner Reece Wabara?

Reece Wabara Maniere de voir
Reece Wabara poses in a Maniere de voir jacket

Prior to starting the Maniere De Voir clothing brand, founder Reece was an English footballer of Nigerian descent (his Grandfather was Nigerian International Lawrence Wabara. The MDV owner started his career at Manchester City’s academy. While there he played on Loan for Ipswich, Oldham, Blackpool and Doncaster. After being released by Manchester City, he signed for Doncaster Rovers permanently. Wabara also had short term deals for Barnsley, Wigan and Bolton.

While on loan at Oldham, Reece Wabara scored the winning goal as Oldham beat Liverpool 3-2 in the FA Cup in 2013.

Reece is the nephew of ex-Liverpool and Rangers footballer Mark Walters, and heavyweight boxer Pele Reid. 

Reece Wabara founded Maniere De Voir in 2014 while still playing for Doncaster. Highly regarded as a footballer, it’s possible that his desire and focus shifted to the fashion industry and he lost his passion for the sport. 

What does Maniere De Voir mean?

maniere de voir le monde
maniere de voir in le monde diplomatique

Maniere De Voir meaning is French for “way of seeing”, which I guess is meant to reference their designs. It’s pronounced man yer de vwah. The origination of use actually from the French newspaper, Le Monde Diplomatique, where their Maniere De Voir review is published. Director Claude Julien coined the phrase by saying “You have to discover a new way of seeing things, and undoubtedly also a new way of speaking”.

In fairness, the Maniere De Voir clothing brand excels at the new way of seeing things and certainly stand out in the marketplace. Sleek designs for both men and women. Arguably the MDV brand is not just on-trend, but also leading the way with corset bodysuits and midi dress designs. With a full range of apparel and accessories, Maniere de Voir produce tracksuits, coats, jeans, bags, backpacks, hoodies, puffer jackets, raincoats, jumpers, and shirts.

Due to the French spelling, Maniere De Voir is often shortened to MDV for ease of spelling and speech, and now more commonly known as MDV Clothing. 

The Success of MDV

The clothing line aims for innovative design, with affordable prices, which is capturing attention in the retail market well. Maniere devoir wants to be the market leader for multi-gender fashion, and they are on their way to succeeding in that goal. There are not many brands like Maniere de Voir.

Reece can look to the success of fellow ex-pro footballer Marvin Morgan of Fresh Ego Kid, but MDV clothing are a serious player in the luxe streetwear market and are arguably the most fast-forward of the urban brands out there.

Ruby Mae in MDV Clothing
Ruby Mae in Maniere de Voir

I’d say Maneire De Voir excel at the small details. The bold designs are sumptuously stylish which require confidence to pull off.

Not that we can all look as good as the models. Talking of which, who are the Maneire De Voir female models?

When they launched they used Ruby Mae, the Boss model is well known as the girlfriend of Dele Alli. More recently they have used Ming Savannah of Nemisis models who has been the face since 2017 (below)

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mdv model Ming Savannah

Maniere De Voir Spring Summer 2021

We’re hoping to get a lookbook for the SS21 season, and will update as soon as we have something to share. The early images suggest the MDV SS21 collection will be stylish and on point.

maniere de voir SS21
Maniere de Voir model Ming Savannah in MDV SS21

Is Maniere de Voir fast fashion?

Yes, but MDV are at the luxury end of the Fast Fashion scale, bringing affordable style to the high street.

While some might say they are bridging the gap between fast and high fashion, key elements including origin, design inspiration, manufacturing methods, target demographic and price point put them firmly in the former. In my opinion, it’s Reiss who fit that criteria at hitting the mark at a level above Fast Fashion.

Some might ask is Maniere de Voir designer clothing, and they are more so than other urban brands but again if you use Reiss as an example of a clear Designer Brand, MDV are not.

Is MDV Clothing legit?

Yes, not only are Maniere De Voir a good brand but arguably the most successful streetwear brand out there right now. They are certainly a cut above Sik Silk in style and design. Usually available is a working Maniere de Voir discount code, worth checking before you buy, especially around Black Friday.

There are plenty of Maniere de Voir reviews available from happy customers. There are some bad reviews for MDV clothing, but if you turn over large volumes of orders a small percentage will always have delivery issues. What is more concerning is other review channels have mostly very low reviews. As an eCommerce company you usually only sign up to one platform, and use that to send customers reviews to complete. It’s perhaps unfair to point out that the platform that are all bad reviews are well known to delete ones they think are fake. This gives more than a suggestion that positive reviews are being inflated.

MDV Clothing Logo
Manière De Voir Logo

Will there be a MDV Black Friday Sale?

MDV clothing has had some very successful Black Friday sales in the past and it will happen again this year. I would get in early to avoid disappointment as this is their busiest sales period and it’s likely to sell out quickly. 

The brand has a Maniere De Voir Black Friday Sale Preview page up which seems to suggest which styles will be reduced. But as the MDV have such an active social media page it will surely be the best place to be alerted of the great bargains to be had.

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Who is Reece Wabara?
Reece is a former footballer, once on the books of Manchester City, who started the Maneire De Voir clothing brand while playing in the lower leagues for Doncaster, Barnsley, Wigan and Bolton before deciding to focus on his fashion brand full time.
How is Manière De Voir pronounced?

Manière De Voir is pronounced man yer de vwah, French accent useful but not required. It’s commonly abbreviated to MDV for ease.