Farah: A Century Of Fashion

The Formation Of Farah Clothing

Farah Clothing was founded in 1920 by Mansour Farah. The company started as a small family business producing workwear for the local community. However, it quickly gained popularity due to its high-quality garments and affordable prices.

In the early years, Farah Clothing focused on producing practical clothing such as overalls and jackets for workers in factories and mines. As demand grew, the company expanded its range of products to include trousers, shirts, and other casual wear items.

Early Garments

Early on, Farah Clothing began producing workwear garments in the 1920s. These early pieces were made to withstand strenuous physical labour and were often worn by blue-collar workers. The brand focused on durable materials and practical designs that could handle heavy use.

As time went on, Farah started experimenting with different styles and fabrics. In the 1950s, they introduced a line of casual trousers that became an instant hit. These trousers were comfortable and stylish and made from lightweight cotton twill – perfect for everyday wear.

By the 1960s, Farah had become a household name in Britain thanks to their popular trousers. They continued to expand their offerings with new styles like corduroy pants and denim jeans. As more people discovered the comfort and quality of Farah clothing, it became clear that this was much more than just a workwear brand – it was a fashion icon in its own right.

One of Farah's most iconic products was the "frog mouth" trouser
One of Farah’s most iconic products was the “frog mouth” trouser

The First Farah Trouser

One of the key milestones in the history of Farah Clothing was the launch of its first trouser design in 1945. This iconic piece featured a slim-fit cut with tapered legs and became an instant hit among young men looking for stylish yet comfortable clothing options. The success of this design paved the way for future innovations from Farah Clothing that would cement its reputation as a leading fashion brand.

That is when the Farah brand became famous for its trousers, and it all started with the creation of this first Farah trouser. He designed slim-fitting trousers made from durable fabric that was comfortable to wear.

The design featured a flat front with no pleats, which gave it a sleek appearance. It also had slanted pockets at the hips and two welt pockets at the back.

One of the unique features of the first Farah trouser was its use of twill fabric. This type of material is woven in such a way that it creates diagonal lines on the surface, giving it a distinctive texture. The twill used by Farah was exceptionally sturdy and could withstand heavy wear without losing its shape or colour. As word spread about these high-quality trousers, demand snowballed, adding many more designs to their collection over time.

When Did Farah Become A Fashion Brand

Farah became a fashion brand in the 1970s when their trousers gained popularity among British youth subcultures. Mods, skinheads, and casuals embraced the brand’s sleek and slim-fitting designs.

During this time, Farah expanded its range to include other clothing items such as shirts, polo shirts, t shirts, hoodies, shorts, coats and jackets. They also began to experiment with different fabrics and patterns while maintaining their signature style.

As the years went on, Farah continued evolving with the times while staying true to its roots. Today, it remains a popular choice for those looking for stylish yet affordable clothing options.

Who Wore Farah Trousers

Farah trousers became popular among the youth culture in the UK during the 1970s. They were often worn by mods, skinheads, and suede-heads who appreciated their slim fit and sharp style. The brand quickly gained a reputation for being fashionable and affordable.

In the 1980s, British subcultures such as mods and skinheads adopted Farah clothing as part of their uniform. Bands like The Jam and Madness often wore Farah shirts and trousers on stage, further solidifying the brand’s place in youth culture.

In addition to their popularity with subcultures, Farah trousers also became a staple of casual wear for men across Britain. Their timeless design made them suitable for any occasion, whether it be a night out or simply running errands on the weekend. Farah is still known today as an iconic British brand that represents classic menswear.

Over time, many famous faces have been spotted wearing Farah clothing, including musicians such as Paul Weller from The Jam and Liam Gallagher from Oasis. Additionally, actors like Michael Caine and Jude Law have been seen sporting Farah garments both on-screen and off. This celebrity endorsement only helped to cement the brand’s status as a fashion icon in its own right.

A pile of Farah shirts neatly stacked showing the famous logo
Farah is a staple of classic men’s clothing

Other Famous Farah Wearers

James Dean was one of the first famous Farah wearers, sporting the brand’s iconic slim-fit trousers in his films throughout the 1950s. His rebellious image and style helped to cement Farah as a fashion staple for young men seeking a more daring look.

Today, celebrities such as Pharrell Williams and David Beckham have been spotted wearing Farah clothing both on and off stage. The brand has also collaborated with contemporary designers like Palace Skateboards to create limited edition collections that appeal to younger audiences while still maintaining its classic aesthetic.

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Is Farah a good clothing brand?

Farah is a popular clothing brand in the UK and Europe that offers a wide range of quality menswear and accessories, considered reliable and fashionable, with a wide range of styles. But for a fashion label over 100 years old, there’s not many reviews out, and what there is seems not very complementary.

But to me it strikes as a company more focused on stores than online. I suspect that they haven’t even got automated reviews set up so none of the happy customers are prompted to leave the good reviews. So I think this is a marketing fault more than an indication of the brand, but the reviews complaining about quality, small sizing, returns policy, and poor customer service are still a concern. For the price point, I’d be tempted to go to Ted Baker instead.


What Next For Farah

Farah Clothing has come a long way since its inception in the early 1920s. The brand’s focus on quality and style has made it popular among fashion enthusiasts worldwide. However, with changing trends and consumer preferences, Farah must adapt to stay relevant.

One of the ways Farah is looking to evolve is by exploring sustainable materials and production methods. With growing concerns about the impact of fast fashion on the environment, many consumers are turning towards eco-friendly options. By incorporating sustainable practices into its manufacturing process, Farah can appeal to this segment of conscious buyers.

Another area where Farah could expand is through collaborations with other brands or designers. Many fashion houses have successfully partnered with celebrities or established labels to create limited-edition collections that generate buzz and attract new customers. By teaming up with like-minded companies or individuals, Farah can tap into new audiences while staying true to its core values.

In today’s ever-changing landscape of fashion trends and consumer expectations, brands like Farah Clothing need to remain innovative and adaptable and maintain sight of what made them successful in the first place – quality garments that stand out from the crowd.