Gianni Salvatore

Gianni Salvatore launches his eponymous clothing label with aplomb. But who is the influencer and stylist making waves with his big personality and honesty about the fashion industry? 

Who is Gianni Salvatore?

Year Started: 2014

Website | Wholesale

While the Brand is relatively new in the urban wear scene, Gianni Salvatore is not. He started designing clothes in the 1990s while still at school. Like many young people, he felt a desire to express his own unique identity by creating and designing fashion. From a young age, he had the desire to stand out and look good. Heavily influenced by his father’s style, he couldn’t wait to grow up and wear leather jackets.

He first started designing clothes using his father’s old, tired jackets tailoring them as they were too big. However, once his mother took him to get a made-to-measure leather jacket, he began to understand the power of a tailored garment and how it enhances style.

Gianni’s ambition has always been a line of tailor-made clothes for the public, aware that body shapes differ and that high-end brands tailored for slim people rather than athletic or normal builds. He wanted to install body-confidence that well-fitted clothes can bring for all.

This mantra and ethos Gianni Salvatore brings to his unique clothing line, and with every fashion shoot his influence and passion is evident and closely followed on his social media channels on Facebook, Instagram and TikTok.

Gianni Salvatore

“Achieving a perfect fit for my client and giving them confidence and the look they desire is what I am all about.”

Gianni Salvatore Clothing brand

The idea for the eponymous Gianni Salvatore clothing label dates back to 2014 when he launched a tailor-fit leather unisex apparel brand. This limited-edition launch was intended to gather the UK fashion market reaction to a fully “tailored fit” clothing brand.

Thanks to working with Peter Andre, demand was high, so Gianni has taken it to new levels with fitted tracksuits and t-shirts that embody high-end luxury urban apparel. G.S Jackets are launching in AW19. With eye-catching designs and a plethora of models on his social and website, it is a brand on the rise. Rumours of a collaboration with boxer Tyson Fury persist, so we expect to see something happen there.

The enigmatic designer’s passion will never die, so we expect to see him on the fashion scene for many years to come. Hopefully, the Gianni Salvatore clothing brand stays the course with him. The fashion designer has already linked up with some celebrities like Mel B which will help catapult the athleisure wear to prominence in the streetwear market. 

TikTok 2022 Controversy

In reaction to the Balenciaga child advertising controversy, Gianni Salvatore released a video that trended where he discussed the ownership by François-Henri Pinault’s Groupe Artemis, through the Kerring company.

Groupe Artemis also own the London Auction house Christies which displays art by deliberately shocking visual artists the Chapman Brothers, and referenced artwork involving children. For further informed reading this was covered by Newsweek.

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Chloé Safilo
Chloé Saffio is our resident Fast Fashion Expert for the UK Urban and Streetwear scene. Her eyes have been constantly glued to social media for the last 10 years giving her an unrivalled insight. In her spare time, she used to like shopping and lying in the sunshine and making the pilgrimage to Ibiza. Now, she is a tired and grumpy new mother and back from maternity leave as the full time FFN writer. Chloe lives in London where she completed her journalism degree at the University of Roehampton. She lives in a small flat Putney with her fiancée Christian, daughter Sofia, and their French Bulldog Coco. And she's on the look out for a nice house and garden at a bargain price,