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You read that right. It’s the Nasty Gal X Sports Illustrated collab. OMG, I’m literally shook. What a pair up.
Nasty Gal have teamed up to launch a 45-piece collection with the cultural phenomenon Sports Illustrated, to take the premium athleisure-luxe and functional sportswear market by storm. It’s the ultimate collaboration between fashion and lifestyle brands.
The collection has statement heritage sweatshirts, punchy graphics, and nostalgic ‘90s references. Style up running shorts with the matching tank, oversized sweat sets, and not forgetting all-important staple accessories to go with them.
It’s cute, it’s sexy, it’s number 1 on my want list.
And you can see it right now exclusively via this link before it goes on general access tomorrow at 3pm GMT. Currently, it’s even on in their 40% off sale so a great opportunity to snap up some new gear at a bargain price.
In the meantime, here are some pics to get your attention and your juices flowing.
Who are Sports Illustrated?
Sports Illustrated is an American sports magazine first published in August 1954, famous for it’s annual swimsuit issue and many innovations in the publishing industry, including colour photography, in-depth sports writing, and sports cards.
Sports Illustrated were the first American full-colour newsweekly and have an annual sportsperson of the year award.
Who are Nasty Gal?
Nasty Gal is an American retailer that started in a San Francisco apartment and specializes in fashion for young women. Founded by Sophia Amoruso in 2006 selling second-hand vintage pieces on eBay, Nasty Gal’s accelerated growth came when they original label launched in 2012. The company was purchased in 2017 by the BooHoo Group after filing for bankruptcy.
Nasty Gal also collaborated on a swimwear line with Minimale Animale, the Californian swimwear brand in 2014.
Why are they called Nasty Gal?
According to my editor, it’s after the 1975 Betty Davis song of the same name. And not the The Notorious B.I.G from 2005. Either way, it’s not for Nasty Girl’s, it’s for empowered young women who like to look amazing.
Who is Sophia Amoruso?
Amoruso started Nasty Gal Vintage in 2006 selling second hand items on eBay from her garage in LA. She stepped down as CEO in 2015. She wrote a book Girlboss on her story of founding the company, which was made into a TV show on Netflix, and has launched a media company of the same name.