Who owns Maniere De Voir?
MDV’s backstory is all about Reece Wabara, a former England U20 and Manchester City Footballer. He got together with two friends who took the fashion world by storm. Sounds all very Couture Club meteoric rise that is too good to be true, which of course it is. A very simple investigation shows the “two friends” are Benjamin Francis and Lewis Morgan, the guys behind Gymshark. So it would not surprise me if the Fitness Brand contacted Reece for promotion purposes and everything fell into place. His sporting career gave him access to a lot of celebrity influencers like Anthony Joshua and Raheem Sterling, a perfect foil for a brand with all the operational know-how.
The similarities between the two manchester brands go beyond the set-up though. This is not surprising to me, as the very public “beef” between the two frontmen to me always smelled more like a PR stunt to garner attention to both brands. Reece was all too quick to call out the Couture Clubs rumoured financial backing being the reason for their success. It would not surprise if they used the same PR company.
And it was not just MDV and Couture who were publically getting involved, Ash White of Hera waded in too by publically offering Reece to box him for charity.. The irony being his self-proclaimed brand success was always rumoured to have been funded by family money buying up every influencer to ensure they wore his signature t-shirt to get the name out there. One of which was, of course, Ross Worswick.
Manière De Voir also were quick to call out Couture Club for copying one of their Iceland shoots in Wales. The irony being Scar Tissue had done the exact same location 2 years prior. But anyway, back to fashion.
What does Maniere De Voir mean?
Maniere De Voir is French for “way of seeing”, which I guess is meant to reference their designs. In fairness, they certainly stand out in the market place. Sleek designs for both men and women. Arguably MDV are not just on-trend, but also leading the way with corset bodysuits and midi dress designs. The clothing line aims for innovative design, with affordable prices, which is capturing the retail market well. Maniere devoir wants to be the market leader for multi-gender fashion, and they are on their way to succeeding in that goal.
Reece can look to the success of fellow ex-pro footballer Marvin Morgan of Fresh Ego Kid, but MDV are a serious player in the luxe streetwear market and are arguably the most fast-forward of the urban brands out there.