Manière De Voir to open flagship store in London’s Oxford Street

MDV Store

Manchester-based Manière De Voir have announced they have signed a 10 year lease for their first physical store, at 354 Oxford Street in London, an area renowned for shopping. With an estimated nine million tourists flocking to Oxford Street per year, the estimated footfall of 72,700 visitors a day will only increase MDV’s global profile and status.

The move highlights the brands intent to continue their remarkable growth as a fashion brand, and the decade long lease shows how confident they are with the move into retail. No doubt there will be envious glances from their rivals as London’s main shopping hub is the busiest in Europe and the store will have 86 foot gross frontage to catch the eye of the international tourists.

The flagship store is at the 5,189 square foot retail unit Oxbourne House is located above Bond Street Tube station, with the new Elizabeth line expected to bring record numbers of visitors in 2023.

With no opening date as yet confirmed, the brand website is still currently the only place you can buy Maniere de Voir clothing and accessories.

oxbourne house MDV flagship

Who are Maniere de Voir?

MDV is a UK streetwear clothing brand started by Reece Wabara, a former England U20 and Manchester City Footballer. In 2014 he got together with Benjamin Francis and Lewis Morgan of Gymshark who grew up together in Bromsgrove, Worcestershire.

The clothing line aims for innovative design, with affordable prices, which is capturing attention in the retail market well. Reece wants to be the market leader for multi-gender fashion, and they are on their way to succeeding in that goal. There are not many brands like Maniere de Voir, who effortlessly combine sports luxe with style.

MDV is known for its minimalistic and bold designs, which are a huge hit with their customer base. Their collections are designed to last, with items such as joggers, hoodies and jackets that can be worn in any season. The brand also offers a wide range of accessories such as caps, belts and bags, which are a great way to add a bit of individuality to any outfit.

MDV has also gained attention for its philanthropic efforts, such as donating to charities, creating jobs and using sustainable materials. MDV is leading the way in the streetwear market, and it is clear that Reece Wabara and his team are passionate about the clothing they are producing.

Manière De Voir Logo

Are MDV legit?

Yes, customers give a lot praise for their stylish designs and quality of the clothing.

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Chloé Safilo
Chloé Saffio is our resident Fast Fashion Expert for the UK Urban and Streetwear scene. Her eyes have been constantly glued to social media for the last 10 years giving her an unrivalled insight. In her spare time, she used to like shopping and lying in the sunshine and making the pilgrimage to Ibiza. Now, she is a tired and grumpy new mother and back from maternity leave as the full time FFN writer. Chloe lives in London where she completed her journalism degree at the University of Roehampton. She lives in a small flat Putney with her fiancée Christian, daughter Sofia, and their French Bulldog Coco. And she's on the look out for a nice house and garden at a bargain price,