
First Published: 3rd June 2021, written by Olivia Doonan | Last Updated on 6th April 2024 | Reviewed and Edited by Chloe Safilo
With summer just around the corner and restrictions slowly lifting, many of us are excited to finally dust off our ‘going out’ clothes or search the shops for some new pieces to add to our wardrobes.
Yet after a year of wearing loungewear, what will 2021’s most popular fashion pieces be post-lockdown? Streetwear fashion brand Criminal Damage has analysed Instagram data to reveal the most popular clothing pieces on the social platform right now.
The 20 most popular hashtags on Instagram for summer clothing items are:
- Streetwear 49.1m
- Hoodie 14m
- Jumpsuit 12.2m
- Kimono 8.2m
- Blazer 7.9m
- Sandals 7.4m
- Maxi Dress 6.3m
- Crop Top 6.2m
- Sweatshirt 5.5m
- Leather Jacket 3.3m
- Trainers 2.8m
- Denim Jacket 2.3m
- Joggers 2.1m
- Crocs 1.9m
- Loungewear 1.9m
- Flip Flops 1.9m
- Little Black Dress 1.8m
- Tracksuit 1.6m
- Graphic Tee 1.3m
- Skinny Jeans 1.3m

Unsurprisingly, some of the nation’s favourite summer staples appear in the top 20, with sandals, leather and denim jackets, and maxi dresses taking some of the top spots. However, some unusual fashion choices have also found their way into the list. Arguably the most dividing footwear item, Crocs, make an appearance in 14th place – ahead of long-loved summer staple, flip flops, and with celebs such as Justin Bieber and Nicki Minaj styling the vibrant styling the quirky footwear, there’s certainly a lot of love for the shoes across social media right now.
Monty Aytan, Executive at Criminal Damage says, “It’s interesting to see streetwear and loungewear pieces taking up many of the top 20 spots. This shows us that Instagram style stars have embraced the lockdown trends of the last year, suggesting we are a nation who have adapted to combining style and comfort as now being of equal importance.”
The least popular summer pieces tagged on Instagram were also found, with the bottom ten revealed as:
- Parker Jacket 1.4k
- High-waisted Jeans 8k
- High-waisted Shorts 19.2k
- Black Sneakers 45.3k
- Cargo Shorts 51.5k
- Oversized Tee 67.3k
- Puffer Jacket 242.3k
- White Sneakers 353.7k
- Oversized Shirt 388.6k
- Denim Shorts 426.4k
Editor’s Note: Instagram data correct as of 25/05/2021