Billionaire Boys Club: Who’s Frontin’ it?

Billionaire Boys Club is a popular streetwear brand known for its bold designs and high-quality materials, who have the mantra that wealth is of the heart and mind, not the pocket.

  • Origin: USA
  • Founded: 2003

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Who owns Billionaire Boys Club?

You might not have heard of Billionaire Boys Club, despite it been credited with making streetwear mainstream. But guaranteed you will know co-founder Pharrell Williams, who is one of the most influential music producers over the last 30 years.

Better known for his music production as part of the duo The Neptunes with Nelly (hot in here), Gwen Stefani (Hollaback girl), Britney Spears (I’m a slave 4 u), Kellis (first two studio albums), Justin Timberlake (justified Album), Jay-Z (American Gangster album), Snoop Dog (drop it like it’s hot) and many more. And of course his own releases with N.E.R.D and as a solo star including his first solo single Frontin’ and Happy.

pharrell in BBC in Frontin video
Pharrell wearing BBC in Frontin’ video

In that video for Frontin’ single in 2003, he was wearing a new street style brand, which he co-created the Billionaire Boys Club with BAPE founder NIGO. Considering it was a one-off release at the time with no intention for later songs, a cynic may think it was intended to launch the clothing label to a larger audience. It’s 61 million million views on YouTube alone suggest that worked.

In 2011 Jay-Z partnered with the brand, to help boost the profile further, which has worked as the brand continue to be the epitome of cool style and trendy designs, at a reasonable(ish) price point.

The Billionaire Boys Club has three sublabels in Ice cream footwear (licenced by Reebok), Billionaire Girls Club for females, and Bee Line (a collab with fashion designer Mark McNairy).

No stranger to fashion, Pharrell has also partnered with Adidas and worked with Louis Vuitton and Moncler on eyewear collections. And in February 2023, Louis Vuitton announced Williams would become the fashion house’s new men’s creative director to replace Virgil Abloh.

frontin video billionaire boys club

the 2003 video for Frontin’ saw clear product placement for the new label

Who is NIGO?

NIGO (real name: Tomoaki Nagao) is a Japanese fashion designer, producer, and entrepreneur. He is best known as the founder of the Japanese streetwear brand A Bathing Ape (BAPE). He is also the founder of the Human Made fashion label, the music label/publishing company Unborde, and the art project NOWHERE.

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Is Billionaire Boys Club a good brand?

Many people consider Billionaire Boys Club to be a good brand, as it has a strong reputation in the streetwear world and its collections are often sought after due to the strength of the designs. Fans of Pharrell Williams distinctive look will no doubt be happy with the styles available too.

So it’s worth pointing out that there are not great reviews out there for the Billionaire Boys Club, but that’s rarely about the quality of clothing which is the important part. Our order for this article was fine, and the garments are of a great design made with quality materials.

To be honest, I find it odd that people in the USA would leave negative reviews on the Europe site reviews, as clearly they’d be using the .com US version (in fact if they didn’t then likely the problem). But here’s what you need to know:

  • Ordering clothes online will occasionally have picking and packing errors as they use 3rd party warehouses who pay minimum wage. It is any brands contractual requirement under long distance selling regulations to deliver to you a full and complete order, and any courier company is an extension of their service and their responsibility. 
  • People who have problems are always going to leave a bad review, and only a small percentage of happy customers will do the same unless prompted.
  • If you purchase something on a credit card, they are jointly liable under section 75 of the Credit Card to help you resolve any dispute with a retailer. As long as you have details of your order, it is the online sellers responsibility to prove you got the order as per the invoice, delivered to your hands. 

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One point of note, is the brand do not refund postage or offer free returns. This may put people off, but this is common with most online retailers now who need to limit the costs. The good news is the website has a very comprehensive size guide which is worth checking out prior to purchase. Alternatively, you may find shopping at End better as they offer free returns in the UK.

billionaire boys club logo
The billionaire boys club logo

What is the Billionaire Boys Club logo?

The brand is known for its distinctive logo, which consists of an astronaut and the brand’s name in bold lettering. The logo was designed by Sk8thing, the Japanese graphic designer behind BAPE and Cav Empt.

Who are the Billionaire Boys Club?

The Billionaire Boys Club is a luxury fashion brand founded in 2003 by music mogul Pharrell Williams and Japanese fashion icon Nigo. The brand creates high-end streetwear for men, women, and children. In addition to apparel, the brand also produces shoes, accessories, and other lifestyle products. The brand is known for its bold graphics, vibrant colours, and progressive designs.

Billionaire Boys Club offers a range of clothing items, including t-shirts, hoodies, jackets, and accessories such as hats and bags. The brand’s clothing is often characterised by bold graphics and bright colours, and is popular with fashion-conscious young people around the world.

In addition to its clothing line, Billionaire Boys Club has also collaborated with a number of other brands and artists over the years, including Adidas, Reebok, and Kid Cudi.

The brand has also been involved in a number of charitable initiatives, such as supporting the Black Lives Matter movement and donating to organisations that provide clean drinking water to people in need. Plus, with a commitment to sustainability they use DHL GoGreen for carbon neutral delivery.

Were can you buy Billionaire Boys Club?

Billionaire Boys Club can be purchased online from the official website ( or from select stores, boutiques, and department stores worldwide. The UK Flagship store is based in London’s Soho, 36 Marshall Street, London, W1F 7EF, with further stores in Tokyo and New York.

They also ship to over 50 countries across Europe, Middle East & Africa, including Canada & Australia.

Which brand is BBC Clothing?

Billionaire Boys Club is also know as BBC Ice Cream (clothing brand)