Floral Fashionistas: the Clothing Brands with Flower Logos or Emblems

Wherever you are just a lover of flora or trying to place a specific fashion brand with a flower as a logo, this article is for you.

Firstly lets do a brief clarification. Most clothing brands have a range of logos, monograms, symbols and emblems, or combinations that make them instantly globally recognized.

They would be defined as:

Logo: Using typographic font of the brand name, as seen on marketing material and the website

Lettermark/Monogram: Initials or acronyms of the brand such as Coco Chanel’s interlocking C’s

Pictorial/Iconic: A simple, graphic image or symbol to represent a brand or company such as Versace’s Medusa, the Adidas 3 stripes or Nikes swoosh.

Emblem: Typically a traditional and detailed design, often incorporating text within a shape or symbol. A good example is Polo Ralph Lauren who use a polo player on horseback.

Motif: A dominant, recurring idea, decorative image or design, especially a repeated one forming a pattern.

ted baker logo magnolia emblem and monogram
Brands like Ted Baker have a type logo, and a emblem or monogram on the clothes

Anyway, on to our list of clothing brands who use flowers as logo’s or emblems. There are many fashion houses that incorporate floral motifs in their designs, but these are the likely candidates.

Ted Baker

Going out on a limb here. If you are looking for a brand who use a flower emblem in the UK, then it’s likely to be Ted Baker. While the brand use a variety of emblems on their apparel, their use of the Magnolia flower is synonymous with affordable quiet luxury.

Often mistaken for a rose, the Magnolia edit shows the true origins and it is found on Men’s t-shirts, Polo shirts and on Women’s handbags and much more.

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Ted Baker is a British clothing and fashion company founded by Ray Kelvin in 1988, and offers clothing, footwear, accessories, and fragrances for both men and women.

Rose London


Rose London

The UK streetwear brand don’t appear to be trading anymore, but chances are you’ve seen Rose London‘s flower logo on celebs in the past. They’ve been around since 2014 and despite owner changes, the rose bloom stayed in both the logo and as the motif on all garments.

soulflower logo

Soul Flower

If you are in the USA, then you might be looking for Soul Flower, a clothing and lifestyle brand based in the United States. They specialize in creating eco-friendly and socially responsible clothing and accessories for men, women, and children. The brand focuses on promoting positive messages, self-expression, and sustainability through their products.

And it makes sense. Using a flower in a apparel brand logo does resonate with green fashion ideology. The suggestion of natural organic materials and love for the earth is a given.

Marc Jacobs daisy loves jpg

Other famous designer brands known for flowers

Okay, if you still haven’t found your fashion label with plant-inspired imagery and graphics, maybe it’s one of these.

Chanel: Madame Coco had a love for the Camelia flower, which has a close association with the Chanel branding and can be found on logo’s (main image).

Marc Jacobs: The fashion designer has a perfume called Daisy, which includes the flower on marketing.

Plus there are many high end haute couture houses that use a variety of floral prints in their fashion design, including Dolce & Gabbana, Gucci, Alexander McQueen, Oscar de la Renta and Versace.

And of course, there is the Eau de Parfume Flower by Kenzo too.

Fashion brands with types of flower in the name

Okay, if the brand you are looking for is not above, then these brands have a type of flower in their name. While my research has not verified the use in logos, it could be one of these, although some seem to no longer be active:

  • Lilly Pulitzer
  • Daisy London
  • Rosefield
  • Poppy Lissiman
  • Iris & Ink
  • Tulip Bridal
  • Lily and Lionel
  • Violet & Wren
  • Peony & Me
  • Orchid Boutique
  • Marigold Shadows
  • Hydrangea Lane
  • Daffodil Denim
  • Sunflower Style
  • Petunia & Ivy

Hopefully we’ve covered your favourite brand with a flower logo, if not, let us know in the comments. Keep blooming, fashionista!


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Chloé Safilo
Chloé Saffio is our resident Fast Fashion Expert for the UK Urban and Streetwear scene. Her eyes have been constantly glued to social media for the last 10 years giving her an unrivalled insight. In her spare time, she used to like shopping and lying in the sunshine and making the pilgrimage to Ibiza. Now, she is a tired and grumpy new mother and back from maternity leave as the full time FFN writer. Chloe lives in London where she completed her journalism degree at the University of Roehampton. She lives in a small flat Putney with her fiancée Christian, daughter Sofia, and their French Bulldog Coco. And she's on the look out for a nice house and garden at a bargain price,