Kings Will Dream

Kings will Dream

Started: 2015


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Who is the founder of Kings Will Dream?

For those looking for a standard streetwear brand history or the KWD Wikipedia page they are in for a surprise. Kings Will Dream is Footasylums in-house brand created to rival Sik Silk and 11 Degrees for the urban clothing crown. So Kings Will Dream is owned by Footaslyum LTD.
The closest you come to a driving force is the fashion designer, Jade Holland. He was tasked to research current and future trends on what would sell. It was purely a financial move by the Footasylum owners to use their store to promote their own brand for maximum profits. Much like they also own Zavetti to cover the high-end luxury market.

Is Kings Will Dream a good brand?

There are customer reviews that question the quality of the clothing, which is to be expected of a global company intent to maximise profits. But you have to remember that as they mass produce and have industry connections, their manufacturing costs are low. This is then reflected in very affordable pricing, and often great prices can be found on regular sales.

The other thing you get is highly regarded fashion designers. While these will be on-trend designs and forward-thinking, they will unlikely be risky and out there, so it’s very safe clothing to buy for children and teenagers.

Kings Will Dream menswear

Is Kings Will Dream popular?

Due to its price point and accessibility in Footaslyum stores over the UK, KWD is a popular brand in cities.

Is there a KWD collab with KSI?

No, the Kings X KSI Collab is actually a different brand with Kings Apparel. Although KSI has worn KWD on his social media, likely as a paid influencer due to his 9.3 million Instagram followers and his huge Youtube following.

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Chloé is our resident Fast Fashion Expert for the UK Urban and Streetwear scene. Her eyes have been constantly glued to social media for the last five years giving her an insight that is unrivalled. In her spare time she likes shopping and lying in the sunshine. Each year makes a pilgrimage to Ibiza. Chloe lives in London where she has recently completed her journalism degree at the University of Roehampton. She lives in Putney with her boyfriend Christian, and their French Bulldog Coco.