The Best Chanel Bag to Invest in Now

Last Updated on 6th January 2024

Chanel bags are at the top of a lot of peoples’ want lists. They ooze in luxury French chic and are versatile enough to stay on trend for many years to come. Trends change all the time, but Chanel is a designer which is always ahead and ready to work them into their staple bags.

If you’re parting with a large sum of money to invest in a designer handbag, whether it be your first or tenth, you want a bag that will work with your current wardrobe, remain on-trend and make you money. So here is our quick guide on how to find the best Chanel bag to invest in.

women with red chanel bag

Is a Chanel bag a good investment?

You might’ve read that investing in a Chanel handbag can be better than an investment in the stock market. But how true is this?

The retail price of Chanel handbags, particularly on limited-edition bags, has certainly increased over the years. However, an investment is characterised as something which can make you profit. For a Chanel handbag to make you profit, you must first buy the bag and wait several years before putting it to the resale market. If you are buying your Chanel bag as an investment, you must take great care of it, as any minor marks or damage could actually result in you losing profit.

Our advice would be first to purchase what you love and what you’ll wear, rather than buying a bag simply because you will be able to sell it in ten years time. You do need to be mindful of quality copies, and it’s important to know how to spot fake Chanel handbags and to ensure you buy an original so it increases in value.

Tips for investing in a Chanel bag

It’s sometimes difficult to decide between Chanel bags as to which one will fit your lifestyle the best, or which will be a good investment in the future. So, here are some tips to help make your decision that little bit easier.

Choose your colour carefully

Bright colours may have been on trend this year, however, it’s always best to get a designer bag in a basic colour, as boring as that may be. For example, bright pinks and greens are on-trend right now, but will they be in ten years? Most likely not. Instead, opt for a neutral or darker colour, like white, cream, brown or black. These colours are notorious for holding their original value better than any other colours. Take a black bag, it goes with everything, bright outfits or black outfits.

Black is the best Chanel bag colour
Black is the best Chanel bag colour as matches with everything

Look out for limited edition bags

Limited edition bags, if chosen well, will always be a great investment piece because they offer future buyers a unique piece. There may be a limited number of this style of bag made, which makes it exclusive, and at the end of the day, everyone wants something that others won’t have.

Often limited-edition bags are garish and are more on-trend than staple bags. So, choose your style carefully, again just think about the longevity of the item. A special logo or additional customisation tends to be the best option for limited edition investment bags.

Maintain the condition

When coming to resell your bag, the condition will be a huge factor in determining the price. If your bag is damaged by water or is heavily used, it will sell for less because it’s not in pristine condition. Use your bag, but be mindful about how you look after it.

Chanel Flap Bag (2.55)

This bag is a classic and is the best Chanel bag to invest in now. The Chanel Flap bag has been around since the mid-1950s and looks like it’s not going anywhere as it’s still one of the most in-demand luxury items.

The Chanel 2.55 bag is the original shoulder bag, and is one of the most practical money can buy, with an adjustable chain strap and CC lock feature. The diamond stitch quilting is reminiscent of a racing jacket and the bag also has a burgundy hue on the interior fabric. The Chanel Flap bag comes in different sizes too – we love the medium size for everyday use.

Whichever bag you decide to purchase from Chanel, it’s always going to be of great quality and be a staple in your wardrobe. It’s all about choosing a piece that will stay evergreen throughout the trends and seasons, and this will inevitably lead you to buy an investment bag.

Why are Chanel bags so expensive?

The handbags are made with high quality materials and in timeless designs. The bags are made with soft lambskin or caviar leather with gold plated solid brass. It’s said there are 180 steps in making the Chanel 2.55.

Who was Coco Chanel?

The French fashion designer was born in 1883 and raised by Nuns, and revolutionised women’s fashion with suits, little black dresses, and the iconic Chanel No. 5 perfume.


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Chloé Safilo
Chloé Saffio is our resident Fast Fashion Expert for the UK Urban and Streetwear scene. Her eyes have been constantly glued to social media for the last 10 years giving her an unrivalled insight. In her spare time, she used to like shopping and lying in the sunshine and making the pilgrimage to Ibiza. Now, she is a tired and grumpy new mother and back from maternity leave as the full time FFN writer. Chloe lives in London where she completed her journalism degree at the University of Roehampton. She lives in a small flat Putney with her fiancée Christian, daughter Sofia, and their French Bulldog Coco. And she's on the look out for a nice house and garden at a bargain price,