Fast Fashion News

The Fast Fashion News team keep their finger on the pulse so you don’t have to. From the new streetwear brands on the market, to the popular clothing labels we all know and love. Our FFN team are out there investigating and interviewing to deliver right to your screen.

Meet the Fast Fashion News team

The Journalist

Chloé Safilo

Chloé Saffio is our resident Fast Fashion Expert for the UK Urban and Streetwear scene. Her eyes have been constantly glued to social media for the last 10 years giving her an unrivalled insight. In her spare time, she used to like shopping and lying in the sunshine and making the pilgrimage to Ibiza. Now, she is a tired and grumpy new mother and back from maternity leave as the full time FFN writer. Chloe lives in London where she completed her journalism degree at the University of Roehampton. She lives in a small flat Putney with her fiancée Christian, daughter Sofia, and their French Bulldog Coco. And she's on the look out for a nice house and garden at a bargain price,

The FFN Editor

The Editor

The boss has been a newspaper editor when print was all the rage. Now, he spends his time trying to understand modern fashion.

The Geek

Michael Keane

Michael covers health, sport, fitness and technology for us. He is not allowed to write about fashion as articles on hoodies and jeans are not in demand. Well maybe we will let him one day

The Stateside Reporter

Olivia Doonan

Olivia lives in Brooklyn and is our USA correspondent. Giving us all the latest styles and trends stateside to keep us informed about our American Cousins, and covering New York fashion week for us.

The Fashionista

Emily Osborne

Emily is the stylish one in the office, usually wearing the latest trends and knowing exactly what the celebs are up too. You'll spot her covering London Fashion week in her famed Leopard print.

FastFashion News

Fast Fashion News is a dynamic and cutting-edge media agency dedicated to providing the latest updates and insights on streetwear fashion and lifestyle. Street style for us is not just about clothing; it is a lifestyle influenced by music, art, culture, and urban aesthetics.

Our team of passionate and experienced writers, fashion enthusiasts, and industry insiders work tirelessly to bring our readers the most up-to-date news, trends, and developments in the realm of streetwear fashion.

We started up in 2017, back when UK Streetwear Brands were really making an impact. Fast Fashion then didn't have a negative connotation. It was about delivering product quickly to the market based on demand. Our brand reflected the quick route to market, but sustainable fashion and the environment and important to us too.

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What is Fast Fashion?

Fast fashion commonly refers to the rapid production and distribution of inexpensive, trendy clothing that is inspired by the latest fashion trends seen on runways, celebrity styles, and social media. It involves quickly bringing new designs from catwalks to stores to meet consumer demand for styles and trends that are popular and en vogue. This often prioritizes speed and low cost over sustainability, ethical production practices, and durability. This business model often leads to high turnover of clothing items, resulting in significant environmental and social impacts.

Within the fashion industry however, the term historically related to the short ordering of product based on fast lead times, with clothing brands designing and producing for the upcoming season rather than a year in advance. This enables the designers to be influenced by current trends for the upcoming season.

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